Stricker Digital
Nick Stricker · The Shifu Builder

Simple systems.
Clear demos. More sales.

I'm an engineer who also sells. I find what's tangled in your tech, draw it on one page, and fix it, so your product is easy to build, easy to show, and easy to buy.

Hi, I'm Nick 👋 Full-stack engineer, 2,500 cold calls, and live demos for big companies.
For software companies

Your product is great. So why is it so hard to build and sell?

Most growing software teams don't have a code problem. They have a clarity problem. Here's what that looks like.

sound familiar?

A founder at $40k a monthExample

The demo that goes quiet

The scene
Your engineer runs the demo. They click through every feature and explain how it works. The buyer nods, goes quiet, and never books the next call.
What I do
I draw your product on one simple page. Then I rebuild the demo around one question: "What problem are you hoping to solve today?"
What changes
Buyers get it in 2 minutes. Your team stops pitching features and starts solving problems.
A team of 4 developersExample

Every feature takes forever

The scene
A small change takes 2 weeks. Your cloud bill keeps going up. When something breaks, only one person knows where to look.
What I do
I map your whole system, AWS and all, on one drawing. I circle the parts that are built too big and rank the fixes by time and money saved.
What changes
Everyone sees the same map. Your team ships faster, and you stop paying for things you don't use.
For online stores

People love your products. So why do they leave without buying?

You're paying to bring shoppers in. Every slow page and long form sends some of them away. Here's what that looks like.

sound familiar?

A store doing $60k a monthExample

The cart that fills up and empties out

The scene
Shoppers add to cart, hit checkout, and see a wall of boxes to fill in. Half of them close the tab. You never hear why.
What I do
I walk your checkout like a buyer would. I cut every step down to 5 questions or fewer and move your reviews up where people can see them.
What changes
Checkout feels quick and safe, so more of the shoppers you paid for actually buy.
A brand running paid adsExample

The slow page nobody notices

The scene
Your product page takes 5 seconds to load on a phone. People tap your ad, wait, and tap back. You pay for every one of those clicks.
What I do
I find what's slowing your pages down, like heavy plugins, big images, and extra scripts, and I strip out what you don't need.
What changes
Pages load fast, and your ad money turns into sales instead of bounces.
real resultThis is exactly what I did for Redtail Luxe: 30% more shoppers finished checkout, month over month.Read the story
How it works

From tangled to clear in 48 hours.

Every engagement starts the same way: we draw it out. When you can see the whole thing, the fix gets obvious.

Your system today

messy, slow, hard to explain

You show me your app or store, and where you think it hurts.

The Blueprint

one page, hand-drawn

I map it in Excalidraw and circle every slow spot, extra part, and lost sale.

Your fix list

ranked by money

You get a clear plan, plus a call where we walk through it together.

How I can help

Draw it. Simplify it. Sell it.

Start with a Blueprint. Then keep me on your team, or have me build the fixes for you.

Start here
48-Hour Blueprint

See your whole system on one page.

In 48 hours you'll see what's slowing you down, what's costing you sales, and exactly what to fix first.

Founding price for my first 10 clients
Regularly $800$400/ one fixed price, no surprise bills
  • A hand-drawn map of your app or store, made in Excalidraw, with every trouble spot circled
  • Speed, checkout, and setup checked, including the parts that are built too big
  • Your demo and sales flow reviewed, so buyers understand you faster
  • Your fix list, ranked by money, plus a 30-minute call to walk through it together
Clear answers, or your money back

If your problems aren't crystal clear within 24 hours of delivery, you get a full refund. No questions asked.

Get your Blueprint
Ongoing partner
Fractional Solutions Architect

A part-time architect who can also sell.

I join your team a few hours a week. I help your engineers build the simple version, and help your sales team explain it so buyers say yes.

From $5k/ per month
  • Weekly calls with your team, to plan what to build and what to skip
  • I join big demos and sales calls, and turn tech talk into buyer words
  • Your system stays on one map, updated as you grow
Done for you
Systems Refactor

Want it fixed for you?

Skip the to-do list. I build, test, and ship the fixes from your Blueprint, from a faster checkout to a full rebuild on Next.js and AWS.

fixed quote · big rebuilds from $10k
  • One fixed price, agreed before any work starts
  • Built, tested, and shipped, by a senior full-stack engineer
  • Fixes ranked by money, so your sales grow first
30%

more shoppers finished checkout

22%

fewer "this is broken" tickets

48 hrs

from kickoff to your finished Blueprint

Proof

Real work. Real results.

Here's what was broken, what I built, and what changed.

Redtail Luxe luxury watch store
Luxury watch store · Checkout rebuild

Fixing Redtail Luxe's checkout

The problem
Their Wix site looked great, but buyers kept leaving. Reviews were buried, and checkout was one big wall of confusing boxes.
What I built
I moved reviews and their story to the top, so shoppers trusted them faster. Then I rebuilt checkout into short, simple steps, with 5 questions or fewer on each screen.
The result
30% more shoppers finished checkout, month over month.
See the live store
Expocad trade show platform event dashboard
Enterprise trade show platform

Helping a huge trade show app run faster

The problem
A giant app (600,000 lines of code!) used live at trade shows felt slow, and users kept getting stuck.
What I built
A live attendee dashboard with chat, exhibitor search, and calendar sync. I traced every data request from start to finish and fixed the slow ones.
The result
The app ran 30% faster and user friction dropped 22%, helping keep its biggest customers renewing.
See Expocad
Copper Fox Collective online flower shop homepage
Local florist · Online store

Giving a 45-year florist an online store

The problem
A florist with 45 years of experience needed new customers to find her, order online, and ask about custom flowers.
What I built
A custom online store with easy inquiry forms, built in 4 weeks on Next.js and AWS. When she grew into her new Copper Fox Collective brand, the site grew right along with her.
The result
One easy place for customers to shop and reach out, built just the way she pictured it.
See the live store
Colorado sky over the mountains
Fiber arts shop · Custom online store

Building a fiber arts shop its own store

The problem
A local fiber arts business needed a real online store to show off its handmade goods, keep track of stock, and take payments safely.
What I built
A custom store built from the ground up in 4 weeks, with product pages, a shopping cart, inventory tracking, and secure checkout. I handled all of it, front to back.
The result
The shop now sells online 24/7, and the owner runs products and stock herself.
See the live store
Grand Wood and Glass online store homepage
Woodworking & glass studio · Online store

Taking a craft studio's work online

The problem
A woodworking and glass company needed a way to sell online and bring in requests for custom pieces.
What I built
A custom online store with lead capture for custom orders, built in 4 weeks on Next.js and AWS.
The result
One place for customers to shop, see the craft up close, and ask for custom work.
See the live store

More sites I've built

Why work with me

Three things I practice every day.

I'm not just an engineer, and I'm not just a salesperson. I'm both, and I train like it.

1.Simple systems

My most popular game was the simplest one.

It wasn't a giant custom engine. I took a free Unreal Engine shooter template and turned it into a simple escape room puzzle.

My friends played it for hours.

Most software is built too big, too soon. I look for the simple version that works, and I build that.

→ simple wins. every time.

2.Calm communication

2,500 cold calls taught me to stay calm.

The first time someone cussed me out on a call, I wanted to throw my phone. By call 2,500, I knew it was never personal.

Once, a big client said I was rushing a live demo and tried to hang up. I took a breath, asked what problem they wanted to solve, and drew it on a whiteboard. The call turned around.

→ a "no" is just data.

3.Daily reps

50 golf swings a day beat 100 lessons.

When I wanted to get better at golf, I took a wedge to my parents' backyard every lunch and hit 50 careful swings. One fix at a time: wrist, hips, tempo.

I build software and sales skills the same way. Small, focused reps, every single day.

→ mastery is just good reps, stacked.

Nick Stricker

Hi, I'm Nick!

The Shifu Builder

I'm a full-stack engineer who learned to sell. 6 years of building apps and stores, 2,500 cold calls, and live demos for big companies. I make tech simple, so it's easy to build and easy to buy. I share every lesson on YouTube as I go.

Testimonials

What clients say

Here's what people I've worked with have to say.

Nick is a great web developer who takes his job seriously and is willing to meet his clients where they are at. He makes the working relationship enjoyable and provides great recommendations and feedback. He has tremendous attention to detail and has a creative mind. I highly recommend reaching to Nick for anything related to web development and assistance with other related services.
Jose Ortiz
Jose Ortiz
Co-Founder of Connecting Dots for Latinx Professionals
Took an idea a created what I imagined just by him understanding what my business needed through our conversations. I loved the visual accents, instant awareness to the Customer of toggles and info points that he included.
Carole Murray
Carole Murray
Founder of Copper Fox Collective (formerly CM Florals)
Nick provided expert advice for my web design and digital marketing strategy. He was professional, efficient, and delivered high-quality work on time. I highly recommend his services to anyone looking to enhance their online presence.
Luke Rotta
Luke Rotta
Founder of Redtail Luxe
Nick is an outstanding professional. He is knowledge, skillful, responsible, detailed oriented, and all around a supportive and very cool guy. I highly recommend reaching out to Nick if you need a dynamic website that addresses your company's need.
Fernando Rayas
Fernando Rayas
Co-Founder of Connecting Dots for Latinx Professionals
Nick had my professional profile website running in 2 days, in time for my book release! Outstanding communication, delivery, and expertise.
Amanda Grau
Amanda Grau
Board Certified Behavior Analyst
Perfect For all my coaching needs, Nick knew exactly what i needed for my private coaching business and gave me the most perfect personalized website for me.
Luke Stricker
Luke Stricker
Private Baseball Hitting Coach
Nick nailed my vision from the get go. I highly reccomend him. The perfect solution to market my music teaching, and promote my bands.
Connor M
Connor M
Stage Guitarist, Music Teacher
Follow along

Learn to sell and speak with confidence.

I'm documenting everything I learn about communication and sales, and sharing the lessons that work in free videos and weekly emails. You get real lessons, tried in the real world before they reach you.

Free videos on YouTube

Daily videos and quick Shorts on speaking, selling, and building a business, recorded as I learn.

The weekly notes

One email a week with the lessons that worked, plus updates on my book, The Iteration Loop.

Coming soon

Want to move from developer to sales engineer?

I'm turning everything I learn into classes for developers who want to make the jump. Join the waitlist and you'll be first in line when they open.

Simple wins. Let's find yours.

Draw it out, cut the extra, and watch more visitors turn into customers.