
Fixing Redtail Luxe's checkout
- The problem
- Their Wix site looked great, but buyers kept leaving. Reviews were buried, and checkout was one big wall of confusing boxes.
- What I built
- I moved reviews and their story to the top, so shoppers trusted them faster. Then I rebuilt checkout into short, simple steps, with 5 questions or fewer on each screen.
- The result
- 30% more shoppers finished checkout, month over month.













